Rubies in the Rubble

Day 15 of the advent competition welcomes our partner Rubies in the Rubble! Rubies in the Rubble is a sustainable food brand committed to fighting food waste. They create award-winning products from fruit and veg that would otherwise be wasted due to shape, size and colour. In other words, condiments with a conscience…Their ingredients have to pass a taste test, not a beauty contest. It doesn’t matter if it’s too big, too ripe or just plain pear-shaped. What matters to them is making the best condiments around! Check them out here!

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Rubies in the Rubble’s Christmas pack
Rubies in the Rubble founder, Jenny, started reading about the problem of food waste after seeing the amount of discarded produce at fruit & veg markets across London.
Beautiful mangoes, cranberries & tomatoes all headed for landfill, often because
they simply didn’t look right.
Although much of the discarded produce is perfectly edible, much is
thrown away due to aesthetic imperfections, over-forecasted demand or
inefficiency in storing & distributing.
The scale of the problem of food waste got Jenny thinking about what
could be done with all this surplus produce. Surely there was a way of
creating a delicious, first-class product using excess produce?
Armed with some family recipes and a car-bootful of rescued fruit & veg
from the New Covent Garden market, the experimentation in the kitchen
began!
We absolutely adore Rubies in the Rubble’s ethos and are very delighted that they are  a part of our competition. To be in with a chance of winning some of these scrumptious condiments and a box of our Portlebay Popcorn, head over to our social media pages (Facebook, Instagram or Twitter) and follow the instructions! (The competition launches at 5pm!)

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